I just read an interesting email newsletter from Forrester Research about the evolution of marketing. Historically, marketing was a one way street where companies pushed everything to consumers; this was done on and offline. Now as the online experience evolves consumers and marketers begin to develope “relationships”. These relationships grow as consumers actively engage with a companies brand .
As [...]
According to (Business week- Jan 2008), the view/usage of widgets has doubled from July to November 2007 with an estimated 586 million unique views. This is primarily due to the explosion of Facebook.
In the same time, the dollar spend by advertising companies on social networking websites is expected to rise to $1.56 billion in [...]
A long, but interesting read of Duncan Watt disputing Malcolm Gladwell’s influencer’s theory.
“If society is ready to embrace a trend, almost anyone can start one–and if it isn’t, then almost no one can,” Watts concludes. To succeed with a new product, it’s less a matter of finding the perfect hipster to infect and more a [...]