Yes, a recent business week article is reminding us how important it is to give your customer an experience that will give you their ongoing loyalty.
Key takeaways:
Consumers are looking for companies to give their allegiance to
Consumers are looking for experiences that cater to their deep-seated desires
This type of engagement requires much more than the [...]
In the similar fashion of Dell’s Ideastorm, yet with a softer and what I think it is a more accessible design for non techy people is— My Starbucks idea.
The concept was paned at their annual meeting, but it appears that the new site has received thousands of comments/ votes since launching.
The number of comments and the [...]
I just read an interesting email newsletter from Forrester Research about the evolution of marketing. Historically, marketing was a one way street where companies pushed everything to consumers; this was done on and offline. Now as the online experience evolves consumers and marketers begin to develope “relationships”. These relationships grow as consumers actively engage with a companies brand .
As [...]
Awhile ago I read an interesting article with Scott Griffith , CEO of Zipcar.com in an Adaptive Path newsletter.
The most interesting part was about Zipcars’ approach to user experience being ingrained in the brand ideals of the organisation. These ideals start at the website and then they are interwoven into the lifetime experience of the [...]