Design Strategy

Everyone in business is a designer. The role of a designer is to solve problems, whether you’re designing a poster, a website, or a product- all of these things have been created because there was a need for them. The poster was needed to sell a dvd, the website to sell books and the product because we needed a chair to sit on.

Before each item was designed, the designer would have been presented with the problem- I need to sell my dvd. Sometimes the solution phase is quick and easy and other times it’s more a iterative process and research is conducted to fully understand the requirements. Every situation is different, but the design/problem solving processes are always there.

Problem solving is done by all areas of business- customer care, accounting, marketing and sales. People in these roles need to be innovative and produce deliverables that give their company a competitive advantage and I am not sure these individuals consider themselves designers. I think they should and I think introducing an innovation culture and design principles into an organisation can help staff approach their day to day problems like designers typically do.
Today I came across a new MBA in Design Strategy from California College of the Arts. Hot! Now this looks interesting. The idea is to train leaders who can help integrate design processes and creative thinking into businesses. The program only takes 30 students a year and the two year tuition looks like it’ll be well over $60,000K; not cheap. Take a look at the syllabus:First Year

  • Business Models & Stakeholders
  • Design/Innovation Studio
  • Effective Communication
  • Leadership & Entrepreneurship
  • Managerial Accounting
  • Managerial Economics
  • Operations/Systems
  • Products, Services & Experiences Studio

Second Year

  • Law & Intellectual Property
  • Managerial Finance
  • Market Insight Studio
  • Strategic Management
  • Sustainability Studio
  • Venture Project Studio
  • Electives

So for those of us who can not afford $60k + living costs + loss of income- we have got to take into our own hands. Upskill ourselves and look for careers in organisations that are design lead. Those jobs are out there, I have had the opportunity to work for some and I wouldn’t want it any other way.

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  1. Your obviously serious talent , I think you should do the MBA – Are you looking for sponsors? :-)

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